The gorgeous protocol volunteers of the Philippine Advertising Congress made waves once again quite literally during our reunion cum victory party held in Ocean View Beach Resort two weeks after the AdCon concluded.










The gorgeous protocol volunteers of the Philippine Advertising Congress made waves once again quite literally during our reunion cum victory party held in Ocean View Beach Resort two weeks after the AdCon concluded.










Several months since I first used it, I lost a stud; a couple more after, I lost the other. Nevertheless it still looked good. When I’ve been using it long enough, the spacious and rocky parking lots I always pass by going to my school punctured the top lift of its heel. Sometimes, stones get stuck in the compartments of the heel which, fortunately don’t hurt me through the insole but nonetheless causes quite a noise when I walk on smooth surfaces.
One particular rainy day on my way to work, I was surprised to feel rainwater soaking my socks. I discovered that the outsoles of both shoes had thinned hence a cut runs across it and each have holes the size of my little finger. Then I knew it – my sole companion has to retire.
A similar pair of black lace-up bought with those brown shoes depreciated first but the browns are dearer to me. Foremost, they were my first brown dress shoes. My desire to acquire brown shoes started after imaginary fashion police sirens blared in my consciousness: black shoes never go with brown pants. Since two of our office uniforms prescribe brown pants, I decided to invest on a nice pair.
My brown shoes were with me during several memorable moments. I wore them for the pictorials and during the finals night of a pageant in 2006 where I finished as a runner-up. They were with me when I first gauged my skills in extemporaneous speech first in the city level and later in the regional. They complemented my all-brown ensemble when I was invited to judge a contest. More frequently, as I’ve mentioned previously, I used to wear them twice a week to work and since Monday is brown pants-day, they’re what I’m wearing when I was asked impromptu to lead the national anthem in our company flag ceremony. Once I also lent them to a friend who was in a pageant and I was amused to learn that another friend who’s in the same event preferred to wear it too than the one he brought along hence in one segment of the show they took turns wearing it depending who needs to be onstage.
The New Order: A Personal Interpretation
The theme of the 20th PAC honestly didn’t make much sense to me when I first saw the TVC with a tribe of aetas doing a native dance while inspired with the thought of conceptualizing and producing ads just like modern advertisers do. It was through the message of Ms. Yolly Ong, Overall Chairperson for the 20th PAC, during the venue launch and a similar one that was printed on the maiden issue of the Congress’ publication that I was able to fathom somehow the idea behind “The New Order” – advertising today must extend beyond the typical audio, visual, and print media consumers are accustomed with thus advertisers must be more creative, innovative and aggressive to stay competent. Further, to produce an effective ad today needs a different number of manpower as compared to yesteryears.
MGGM