Friday, May 30, 2008

Jarelle in McDonald’s Teen Idol

In celebration of its 1st anniversary, a local outlet of McDonald’s organized a pageant dubbed “McDonald’s Teen Idol: The Search for Today’s Youth Icon”. Six pairs from 6 public high schools were chosen to compete and McDonald’s shall sponsor a benefit project of the school/s of the winners; my cousin, Jarelle, represented theirs.

The contest was divided into three events – presentation night, talent night and the grand finale – held from March to April. She appointed me to be her handler and regularly consults me on what to say, do and wear except for her talent presentation for which she shed little money for a choreographer. One hot Sunday afternoon, she went on our place to seek help getting fixed for studio pictorials and on evenings prior an event, she sees me so we could polish details. The night before the finals, I told her the dos and don’ts of long gown competition based on my experiences in judging such. We even had to wrap a sheet around her waist to make her used to the long and heavy skirt and she complained about having to sustain a smile and her back straight but nonetheless enjoyed doing it. We also brainstormed on several questions that may possibly be asked in the interview portion. It helped a lot since we’ve tackled something to the question asked on the finals hence she was able to give a rather practical but smart answer without sounding scripted.

In the end, marketing in some way remained the primary goal of McDonald’s hence popularity based on availed vote stubs had the largest bearing in the criteria. Jarelle won just one prize – Best in Long Gown. The pictures will do the boasting.

The experience was both exciting and disappointing especially when that stupid sound operator suddenly killed the music when Jarelle was just hurriedly changing for the next part of her talent presentation thus displacing the momentum and ending her stint early.

On the other hand, I still comment McDonald’s for the clever concept of the production numbers. One presented the candidates portraying modern-day superheroes who at the start wore black cloaks with issues confronting the youth such as drug addiction, prostitution, and the like, written on labels on their backs and then they battle the villain representing bad influence or cause of such misdemeanors. The other number motivates the youth to pursue their dreams; the candidates portrayed successful professionals through a dance interpreting a Filipino song that translates to “Forward! Fight! Don’t regress… It’s possible”

To Jarelle, realize that you are still successful because you managed to handle with grace, the obstacles you’ve encountered in the duration of the contest and I guess that is the ultimate purpose of beauty pageants: to bring out a better person in the participants; always smiling and head high.

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